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[pdf] Media Ownership

Media Ownership书籍详细信息

ISBN：9780761966807
作者：Gillian Doyle
出版社：SAGE Publications Ltd
出版时间：2002-4-1
页数：202
价格：GBP 111.00
纸张：暂无纸张
装帧：Hardcover
开本：暂无开本
语言：暂无语言
适合人群：媒体从业者, 法学研究者, 社会科学学生, 政治经济学学者, 对媒体行业感兴趣的普通读者
TAG：社会学 / 政治经济学 / 市场营销 / 媒体研究 / 法规政策
豆瓣评分：暂无豆瓣评分
更新时间：2025-05-08 06:54:35

内容简介：

The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. "Media Ownership" investigates the commercial and strategic advantages of consolidation and cross-media expansion. It examines the socio-political and cultural implications of media concentration. It analyzes how policy makers have responded to media concentration and convergence. It assesses the relationship between media ownership and economic performance. It looks at the balance of power between politicians and media owners.This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.

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