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[pdf] The Leader's Guide to Storytelling

The Leader's Guide to Storytelling书籍详细信息

ISBN：9780787976750
作者：Denning, Stephen
出版社：Jossey-Bass
出版时间：2005-04-22
页数：360
价格：USD 24.95
纸张：暂无纸张
装帧：Hardcover
开本：暂无开本
语言：暂无语言
适合人群：Business professionals, managers, corporate trainers, public speakers, marketing specialists, anyone interested in improving their communication skills, and students of leadership and management.
TAG：Non-fiction / Communication / Business / Management / Leadership / Storytelling
豆瓣评分：暂无豆瓣评分
更新时间：2025-05-17 03:25:01

内容简介：

In his best-selling book, "Squirrel Inc.", former World Bank executive and master storyteller Stephen Denning used a tale to show "why" storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains "how" you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, "A Leader's Guide to Storytelling" shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization "stunningly vulnerable" to a new idea.

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