内容简介：
Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issues are for global businesses? How can you make your business truly global? Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do. Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies. Here is your single source guide to becoming a master of global business. Featuring the brightest business minds on the biggest global business topics, including: Jacques Horovitz on global retailing, Jean-Pierre Jeannet on global strategy, Donald A Marchand on global IT, Sydney Finkelstein on cross-boarder M&A, Vijay Govindarajan and Anil K Gupta on turning global presence into global success, Alan Rugman on multi-national enterprises, James Brian Quinn on innovation, Jean-Pierre Lehmann on national politics and global business, Rory F Knight on global finance, Michel J Lebas on managing foreign subsidiaries, Bernard Garrette and Pierre Dussauge on strategic alliances, Jean-Paul Larcon on Central Europe, William A Fischer and Dominique V Turpin on China...What,s inside: '[Companies] face the pressing need to develop a cadre of managers who can view the new opportunities according to a global mindset, Jean-Pierre Jeannet, p 31 'Managers are not born global - they acquire global brains..., Vladimir Pucik, p 147 'The days of sustained competitive advantage based on quality, competencies and entry barriers are over, Richard A D,Aveni, p 58 'Companies are beginning to turn local corporate governance regimes to competitive advantage, Rory F Knight, p 254 'Global presence does not automatically ensure competitive advantage, Vijay Govindarajan & Anil K Gupta, p 42 MASTERING SERIES Financial Times Mastering : World-class thinking from the frontiers of innovation. Based on the hugely popular Mastering inserts run by the FT newspaper, the Financial Times Mastering series covers every essential element of business. Each book brings readers the latest ideas and innovations in a key business area in a structured, comprehensive and highly accessible format. Featuring the brightest business minds on the biggest business topics, they are your single-source guides to cutting-edge thought leadership.
下载点评