国际商务写作教程 azw3 网盘 高速 下载地址大全 免费

《国际商务写作教程》一书编写的目的是让具备一定经验的商务工作者和经贸院校本科高年级的学生能通过对这体书的学习和训练，了解商务联系学的基本原则和内容，掌握其中的技巧，写出有效的书信，更妥善地解决国际商务磋商过程中发生的实际问题。 《国际商务写作教程》所展示的信例绝大部分选自国内贸易公司和商务机构的对外交往信件。笔者以众家商务联系学有关著作的理论原则和技巧为主导思想，结合我国当前对外贸易的一些新做法和特点，对所选的各五一节典型信例进行了改写、哪类，并逐个进行分析、比较，向读者展示若干规范的、高水平的书信及其写作技巧。 《国际商务写作教程》共分十八章，二十五课，系统地介绍了商务联学的基本原则和内容，掌握其中的技巧，写出有效的书信，更妥善地解决国际商务磋商过程中发生的实际问题。 《国际商务写作教程》内容全面，融理论性、知识性及实用性为一体，不仅可作为高校教材使用，同时亦可供从事相关职业的人士参阅。

CHAPTER ONE AN OVERVIEW OF INTERNATIONAL BUSINESS COM- MUNICATION Lesson 1 Introduction to Business Communication Lesson 2 Principles for Business written Communication CHAPTER TWO THE LAYOUT AND APPEARANCE OF BUSINESS LETTERS Lesson 3 The Standard Parts of Business Letters Lesson 4 The Specialized Parts of Business Letters CHAPTER THREE ROUTINE INQUIRIES AND REQUESTS Lesson 5 Letters about Routine Inquiries Lesson 6 Letters about Routine Orders Lesson 7 Letters about Routine Claims and Complaints CHAPTER FOUR LETTERS WITH NEUTRAL AND POSITIVE INFORMATION Lesson 8 Neutral Replies to Routine Requests Lesson 9 Letters Saying Yes to Inquiries Lesson 10 Letter Saying Yes to Orders Lesson 11 Letters Saying Yes to Claims and Complaints CHAPTER FIVE LETTERS WITH NEGATIVE INFORMATION Lesson 12 Letters Saying No to Requests for Favors Lesson 13 Letters Saying No to Orders Lesson 14 Letters Saying No to Adjustment Requests CHAPTER SIX LETTERS OF PERSUASION Lesson 15 Persuasive Requests for Favors Lesson 16 Bargaining for Better Terms Lesson 17 Special Adjustment Requests Lesson 18 Letters for Collecting Payments Lesson 19 Sales Letters CHAPTER SEVEN SPECIAL GOODWILL LETTERS Lesson 20 Letters of Appreciation Lesson 21 Letters of Congratulation Lesson 22 Letters of Sympathy Lesson 23 Letters of Recommendation CHAPTER EIGHT TELEX AND FAX IN BUSINESS COMMUNICATIONS Lesson 24 Construction of Telex Words and Expressions Lesson 25 Construction of Telex Messages A Table of Letters Routine Inquiries and Requests 5.1 A Routine Inquiry Concerning a Product 5.2 AN Inquiry for a Meeting Brochure 5.3 A Request for Extension of a Letter of Credit 5.4 A Form Letter for Routine Inquiry 6.1 A Repcat Order for One or Two Kinds of Goods 6.2 A Routine Order for Sport Supplies 6.3 A Form Letter for Placing an Order 7.1 A Letter of Claim for Correction on Part of an Order 7.2 A Letter of Claim for Replacement 7.3 A Letter of Complaint Concerning Non-delivery Letters with Neutral and Positive Information 8.1 Routine Response to an Inquiry for a Brochure 8.2 Routine Reply to an Inquiry for Product Information 8.3 Form Letters of Acknowledgement to Orders 9.1 A Positive Reply to an Inquiry for Reports about a Product 9.2 A Positive Reply to an Inquiry for Modification of aFur niture Range 9.3 A Positive Reply to a New Inquiry for CommodityCatalog 10.1 A Letter Saying Yes to a Trial Order 10.2 A Positive Acknowledgement to a Steady Customer 10.3 A Favorable Response to a Non-routine Order 11.1 Granting a Correction---Seller Sending Wrong Goods 11.2 Granting an Allowance- Seller Using ImproperPackaging 11.3 Granting a Replacement-Buyer Making a WrongChoice of Engine 11.4 Granting an Extra Spare Part-Buyer Ignoring theOperation Instruction Letters with Negative Information 12.1 Refusing a Reservation Request for Rooms 12.2 Saying No to an Inquiry for Samples and Sole Distribu-tion Rights 12.3 Eteclining a Request for Information Concerning a Tech-nical Training Program 12.4 Saying No to a Job Applicant 13.1 Saying No Due to Stock Unavailable 13.2 Declining a Small-size Order 13.3 Delaying An Order due to Non-approval of Import Per-mission 13.4 Delaying An Incomplete Order 14.1 Saying No to a Claim for Repair Fees 14.2 Unfavorable Reply to a Claim for Returning Medicine 14.3 Rejecting a Claim in which a Third Party is Supposed to Be at Fault 14.4 Denying Responsibility for Improper Construction Letters of Persuasion 15.1 Asking a Favor of a Speaker 15.2 Asking a Favor from a Compnter Business 15.3 Asking for Confidential Information 16.1 Buyer Asking for Allowance on Prices 16.2 Seller Rejecting Buyer's Counteroffer 16.3 Buyer Insists on Payment by Collectidn 17.1 Asking for Replacement of a Damaged Silk Scarf undera No-return Policy 17.2 Requesting a Correction of an Order on the Assumption that the Buyer is at Fault 17 3 Requesting an Adjustment for Poor Machine Perfor- mance while People Concerned Deny Responsibility 18.1 Reminders of Overdue Payments 18.2 Inquiries for Overdue Payments 18.3 Letters of Urgency for Overdue Payments 18 4 Letters of Ultimatum 19.1 A Sales Letter with an Appeal to Convenience 19.2 A Sales Letter with an Appeal to Pride 19.3 A Sales Letter with an Appeal to Economy Special Goodwill Letters 20.1 A Letter of Appreciation for Arrangement of a Visit 20.2 A Letter of Appreciation to a New Customer 20.3 A Letter Welcoming a Foreign Guest 20 4 A Thank-you Letter for a Pleasant Evening at Someone'sHouse 21.1 Congratulation on Sb's Promotion 来自原教授的推荐信

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