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[pdf] The Seven Myths of Customer Management

The Seven Myths of Customer Management书籍详细信息

ISBN：9780470858806
作者：Abram, John; Hawkes, Paul; Abram
出版社：暂无出版社
出版时间：2003-8
页数：236
价格：506.00元
纸张：暂无纸张
装帧：暂无装帧
开本：暂无开本
语言：暂无语言
适合人群：Business professionals, Customer service managers, Marketing strategists, MBA students, anyone interested in improving customer relations and business management practices
TAG：Leadership / Customer Service / Management Myths / Business Strategy / Customer Experience
豆瓣评分：暂无豆瓣评分
更新时间：2025-05-03 06:27:21

内容简介：

In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard--edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step--by--step action plan for linking customer service with commercial goals.

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