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John W. Mullins
人物简介：
Marketing Management: A Strategic, Decision Making Approach书籍相关信息
- ISBN：9780072863703
- 作者：John W. Mullins
- 出版社：暂无出版社
- 出版时间：2004
- 页数：520
- 价格：暂无价格
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：暂无语言
- 适合人群：Business professionals, Marketing students, Management students, Business educators, Entrepreneurs, Marketing consultants, Sales professionals, Corporate strategists
- TAG：Business / Management / Consumer Behavior / strategy / Corporate Strategy / Decision Making / Marketing / Marketing Techniques
- 豆瓣评分：暂无豆瓣评分
- 更新时间：2025-05-17 03:37:19
内容简介：
Designed for those courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. This title focuses on the strategic decision making, which managers and entrepreneurs must make each and every day.
