沃新书屋 - Marketing Management: A Strategic Decision-making Approach
本书资料更新时间:2025-05-17 03:37:23

Marketing Management: A Strategic Decision-making Approach

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Marketing Management: A Strategic Decision-making Approach书籍详细信息

  • ISBN:9780071101097
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:暂无出版时间
  • 页数:暂无页数
  • 价格:暂无价格
  • 纸张:暂无纸张
  • 装帧:暂无装帧
  • 开本:暂无开本
  • 语言:暂无语言
  • 适合人群:Business students, Marketing professionals, Business managers, Entrepreneurs, Marketing analysts, Business consultants, MBA candidates, anyone interested in understanding marketing strategies
  • TAG:Consumer Behavior / strategy / business management / Decision Making / Marketing / Market Analysis / Sales Techniques / Competitive Advantage
  • 豆瓣评分:暂无豆瓣评分
  • 更新时间:2025-05-17 03:37:23

内容简介:

"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

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