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出版社特色：
Sage Publications, Inc
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The Persuasion Handbook书籍相关信息
- ISBN：9780761920069
- 作者：Dillard, James (EDT)/ Pfau, Michael (EDT)
- 出版社：Sage Publications, Inc
- 出版时间：2002-06-15
- 页数：896
- 价格：USD 140.00
- 纸张：暂无纸张
- 装帧：Hardcover
- 开本：暂无开本
- 语言：暂无语言
- 适合人群：Business professionals, Salespeople, Marketing experts, Communication students, Psychology enthusiasts, Negotiators, anyone interested in improving their persuasive skills
- TAG：Non-fiction / Communication / Psychology / Self-Help / Business / Marketing / Persuasive Techniques
- 豆瓣评分：暂无豆瓣评分
- 更新时间：2025-05-20 17:56:35
内容简介：
The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.
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