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McGraw Hill Higher Education
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Business Research Methods书籍相关信息
- ISBN：9780073373706
- 作者：(美)唐纳德•库珀（Donald R. Cooper） / (美)帕梅拉•欣德勒 （Pamela S. Schindler）
- 出版社：McGraw Hill Higher Education
- 出版时间：2010-02-01
- 页数：784
- 价格：$ 281.94
- 纸张：暂无纸张
- 装帧：Hardcover
- 开本：暂无开本
- 语言：暂无语言
- 适合人群：Business professionals, MBA students, marketing specialists, data analysts, researchers, business consultants, statisticians, and anyone interested in improving their research skills in the business domain.
- TAG：statistics / data analysis / Business Analysis / MBA / Qualitative Methods / Market Research / Management Education / Research Design / Quantitative Methods / Strategy Development
- 豆瓣评分：暂无豆瓣评分
- 更新时间：2025-05-20 20:45:15
内容简介：
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics --backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
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