沃新书屋 - Introduction to Business Data Mining
本书资料更新时间:2025-05-20 21:11:11

Introduction to Business Data Mining

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Introduction to Business Data Mining书籍详细信息

  • ISBN:9780071244701
  • 作者:Olson, David L
  • 出版社:暂无出版社
  • 出版时间:2007-1
  • 页数:336
  • 价格:$ 89.55
  • 纸张:暂无纸张
  • 装帧:暂无装帧
  • 开本:暂无开本
  • 语言:暂无语言
  • 适合人群:数据分析师,商业智能专业人士,MBA学生,企业管理人员,对商业和数据分析感兴趣的人士
  • TAG:人工智能 / 企业管理 / 商业分析 / 机器学习 / 数据挖掘
  • 豆瓣评分:暂无豆瓣评分
  • 更新时间:2025-05-20 21:11:11

内容简介:

"Introduction to Business Data Mining" was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV). The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text's data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications.

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