沃新书屋 - Guide to Cross-Cultural Communication - 出版社:Pearson Prentice Hall

Pearson Prentice Hall

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For MBA courses in Cross-Cultural Workplace Communication, Management Communication, and International Business; also appropriate for BBA courses in Business Communication, Organizational Communication, and Multicultural, Cross-Cultural, or Intercultural Workplace Communication. The goal of this text is to help students either academically or professionally communicate across cultures by promoting cross-cultural understanding and fostering communication with foreign-born employees or employers. Providing new insights on culture not taught in sales training, Guide to Cross-Cultural Communication is a handy reference with information pertinent to negotiations, business writing, and speaking with those from diverse cultural backgrounds, with business-related examples throughout.